The Search Is About To Begin For ‘Birmingham’s Toughest Girl’

Bear Grylls said: “The Bear Grylls Adventure has always been about feeling empowered to face your fears and reach your full potential. It’s shocking that so many young women stop partaking in sports when going through puberty due to the stigma attached, and it’s my hope that every girl who takes part in the Birmingham’s Toughest Girl challenge walks away feeling a little bit more confident in themselves”.

10 October 2019

SEARCH FOR BIRMINGHAM’S TOUGHEST GIRL LAUNCHED AT THE BEAR GRYLLS ADVENTURE

 

Birmingham attraction launches regional search to find ‘Birmingham’s Toughest Girl’

 

40% of British and Irish girls stop playing sport during puberty despite physical activity being proven to increase confidence

 

Search will run from 11th – 13th October at The Bear Grylls Adventure in Birmingham to mark International Day of the Girl

 

BIRMINGHAM – 10 October 2019 – Birmingham attraction, The Bear Grylls Adventure, today announced it has partnered with Birmingham City Regional Talent Club (BCRTC) to launch a search to find ‘Birmingham’s Toughest Girl’. To mark International Day of the Girl on 11th October, the first-of-its-kind adventure attraction is encouraging young women to live the adventure and discover how far they can push their limits.

 

A study by St. Mary’s University recently found 40 per cent* of UK females give up physical activity during puberty, which is 15 per cent higher than the global average. Reasons for this include the impact of menstruation, body changes, and “sport not being cool”. However, sport, particularly football, has previously been found to increase the confidence of young women, with 58 per cent of footballers saying they are less self-conscious as a result of playing football*.

 

From 11th – 13th October the attraction will be challenging local girls aged 8-18 to participate in three separate activities where they will showcase their accuracy, speed and agility. In order to be named ‘Birmingham’s Toughest Girl’, their overall score will have to beat off all other contenders and remain at the top of the leader board when the competition closes on 13th October.

 

The winner of the challenge will win an All-in pass for them and a friend to experience everything The Bear Grylls Adventure has to offer, including diving with sharks, the highest High Ropes in Europe, and iFly. They will also be presented with an exclusive one-of-a-kind medal for their achievement.

 

International Day of the Girl is an internationally observed day declared by the United Nations to support more opportunities for young women and increase awareness of gender inequality.

 

Earlier in the month, some of the Birmingham City Regional Talent Club players took on the challenge themselves, with players, Olivia and Abi, saying: “My training sessions gave me somewhere to go after school where I knew I would be around people who supported me and knew what I was going through – we were in it together, and that hasn’t changed!”

 

Bear Grylls said: “The Bear Grylls Adventure has always been about feeling empowered to face your fears and reach your full potential. It’s shocking that so many young women stop partaking in sports when going through puberty due to the stigma attached, and it’s my hope that every girl who takes part in the Birmingham’s Toughest Girl challenge walks away feeling a little bit more confident in themselves”.